Lead development management provides insight into ROI

• Monitor the lead development process with dashboards
• Aggregated reviews of multiple campaigns
• Real-time overviews
• Direct insight into results and ROI

See at a glance which messages appeal to your target audience

• Follow the progress of the campaign with nurturing dashboards
• Inbetween optimization of campaigns
• Real-time charts
• Respond quickly to actual situation

View detailed information of which leads respond to a "call to action"

• Quickly see which content is successful
• Which leads show the biggest interest
• View and download list of leads with the biggest interest
• Discover which mailing lists/segments produce the best results

Measure and monitor activities on landing pages and microsites

• Web traffic dashboards provide insight into traffic on your pages
• Google Analytics integration provides qualitative information and statements
• Form dashboards present who and when submited your web forms
• Banner tracking indicates which banners generate traffic and which don't
• Social Media dashboard integration (optional)

The impact of reports & analysis on the lead lifecycle stages

• Lead generation: dashboards with webtraffic and e-mail statistics
• Lead development: by using nurtuting overviews
• Sales management: by using activity dashboards