Personalize e-mails

• Select the sender for a specific e-mail
  (e.g., specific account manager)
• Personalize the subjec line
• Use dynamic subscriber fields

Templates in your own style

• Create a template based on your corporate identity for re-use
• Choose a layout (newsletter, action mailer, etc.)
• Differentiate your communication type by using different "skins"
• Use smart copy tools for re-using content items
• Use standard landing page templates or upload your own

Building qualified lists & profiles

• Permission marketing based on Confirmed Opt-in
• Bounce management keeps your database clean and increases conversions
• Build targeted contact lists with "contact catchers"
• Collect additional data with SMART forms

 
Easily place "contact catchers" on your website

View statistics & optimize

• See complete results for each mailing
• Bounce management increases conversion
• Quickly see what works and what can be improved
• View and download lists with detailed, personal information of each contact

Landing pages & forms designed to deliver conversion

• Use "read more" pages without the extra costs for hosting and servers
• Your own custom URL allows better recognition
• Realiseer conversies met specifieke Call To Actions (CTA's)
• Easy navigation between various "read more" pages
• Use SMART forms to increase conversion
• Social sharing integration
• Google Analytics integration

E-mail marketing supports all stages of the lead lifecycle

• Lead generation: with permission marketing
• Lead development: with smart nurturing mails
• Sales management: with follow-up mails that support sales activities
• Customer retention: with up-selling & cross-selling campagnes