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B2B Marketing Feels Out of Control? It’s Time to Take the Lead.

Get started with Marketing Modernisation and build a system that turns fragmented tactics and tools into focused growth.

Get Your Free Modernisation Upgrade Map
Aimfirst Marketing Modernisation

Your Tools Aren’t Broken.
The System Is.

Maybe you’re using HubSpot, ActiveCampaign, Pipedrive, or even Salesforce.
But the results don’t add up. Sound familiar?

  • “We’re generating leads… but sales doesn’t follow up.”
  • “We have all these tools… but no real journey.”
  • “Personalisation is manual, reporting is messy.”
  • “We’re running campaigns… but guessing what works.”

It mean, you’ve outgrown tactics.
You need a system. 
A new engine that makes impact, not another tool or tactic. 

Start making Impact

The Modern Marketing Gap: Where Many B2B Teams Fall Short

Most marketers don’t lack effort, they lack alignment. This is why campaigns fail, sales blames marketing, and results stall.

Low Lead Quality
No Follow-Up Speed
No Campaign Consistency
Missing ROI Clarity
No Personalisation at Scale

0%

25%

50%

75%

100%

Source references: Demand Gen Report, Andava, Magileads, Firework (2024–2025)

You wonder how to solve these challenges? 
Marketing Modernisation is the fix. 

Close the marketing Gap
  • Warm-Up & Score Leads
  • Accelerate Follow-Up
  • No Random Tactics
  • Track ROI Across Lifecycle
  • Automate Personalisation

Marketing Modernisation Is the Move Bold Leaders Make

You’re not here to just keep up you want to lead.

Stop reacting and start orchestrating:

Tracibility

Know exactly where your leads come from  and what converts.

Follow-Up

Automate smart follow-ups that feel personal, not robotic.

Alignment

Align marketing and sales without endless meetings.

Confidence

Run campaigns with confidence, not chaos.

You’ll have control, clarity, and impact, at scale.

INTRODUCING: The Marketing Modernisation Inner Circle

A members-only launchpad for modern B2B growth.

Escape the cycle of “more content, more tools, no results”
Create marketing that actually converts, without needing a bigger team 
Attract better-fit leads that are ready to buy 
Finally sync your sales & marketing into one revenue system 
Get honest feedback, tested strategies, and tactical support

Join to unlock structured support, systems, and a high-performance mindset with two tracks:

Inner Circle Accelerator: 

Growth Accelerator Package (6 months)

For companies that want expert-led activation, fast results, and strategic clarity.

What You’ll Get:

  • Guided onboarding & setup
  • Access to the AimFirst RevOps System for SMB
    Integrated campaign & automation engine
  • Pre-built Impact Engine to launch fast
    Complete B2B lifecycle program!
  • Weekly live coaching for implementation and feedback
    incl. bi-weekly 1-on1 (first 3 months)
  • Monthly performance reviews (first 3 months)
  • Smart Agentic AI Follow-Up System
    Personalisation at scale
  • Support in the Inner Circle Collective

Apply for the Growth Accelerator

Inner Circle Advantage: 

Monthly Ongoing Support

For teams that want ongoing access to modernisation tooling, coaching, and support.

What You’ll Get:

  • Weekly Live Group Coaching and Q&A
    Join a structured coaching track
  • AimFirst RevOps System for SMB 
    Integrated campaign & automation engine
  • Campaign Templates Library (DIY)
  • Smart Agentic AI Follow-Up System
  • Support in the Inner Circle Collective

Join Inner Circle Advantage 

Who Should Join the Inner Circle?

This isn’t for everyone. The Inner Circle is limited to those who are ready to move fast, implement, and win, now. 

You’ll feel right at home if you are:

  • A marketing or sales leader at a B2B company (10–250 FTE)

  • Using tools like HubSpot, ActiveCampaign, Pipedrive, MS Dynamics etc.

  • Frustrated with underused tech or lack of results

  • Ready to modernise, but not ready to rip everything out


Marketing Modernisation Framework AimFirst

How it Works: 
Structure Over Guesswork

Marketing shouldn’t be guesswork. It should be engineered.
That’s why we use a 6-part framework designed to help B2B teams shift from fragmented efforts to focused growth.

  • Strategic Clarity
  • Smart Campaign Systems
  • Personalisation at Scale
  • Automated Follow-Up
  • Lead Scoring & Sales Handover
  • Performance Reviews & Iteration
ABM at scale AimFirst

Account Based Marketing.
Now Scalable, Structured, and Smarter

What if your best-fit clients came to you, already convinced of your value?
That’s what smart ABM makes possible.

What you’re unlocking isn’t just better marketing, it’s true ABM at scale.
The AimFirst system helps you focus on high-value accounts, orchestrate personalisation across the journey, and align your campaigns with sales in real time.

What This Means for You:

  • Target the right companies, not just the right personas
  • Deliver personalised journeys using smart segmentation + AI
  • Align sales and marketing on messaging, timing, and follow-up
  • Track account engagement, conversion signals, and campaign ROI
  • Automate precision campaigns, without manual heavy lifting

ABM doesn’t have to be complex or resource-heavy.
With the Inner Circle Advantage, you get a full-funnel ABM engine that runs alongside your stack designed for modern B2B teams.

More details

Still Thinking?

We get it, modernising your marketing can feel like a big shift.
But here’s the truth: you don’t need to replace everything. You just need to activate the system that connects it all. 

We bring the structure, campaigns, and follow-up that’s been missing. 

This isn’t another shiny tool. 
It’s a proven system designed to deliver clarity, consistency, and compounding results.
Get Started

“Will this replace my CRM?”

→ No. It runs in parallel, your CRM stays. The AimFirst Impact Engine runs alongside your CRM and current tools, not instead of them.

“Do I need to be technical?”

→ No. If you can write an email and run a campaign, we’ll guide the rest.

“What’s the first step?”

→ Get the free Upgrade Map. Then join the Inner Circle and choose your track.

Get Started With Marketing Modernisation

This is how we can help you!

for free

Marketing Modernisation Insights + Trial


  • Marketing Upgrade Map
  • Modernisation Insights (newsletter, podcast, E-books)
  • Audience Builder Kit
  • AimFirst RevOps System Trial (14 days)

FREE

Insights
& TestDrive
Try now
best for beginners

Inner Circle Accelerator Package (6 months)


  • Onboarding & setup
  • 2 pre-built campaigns
  • AimFirst RevOps System
  • Weekly live coaching
  • Modernisation Trainings
  • Monthly performance reviews
  • AI Follow-Up System
  • 6 month support, Inner Circle Collective

€7.800

One 
Payment

For full 6 months.
Then € 420,- per month

Apply for the Growth Accelerator
Experienced

Inner Circle Advantage


  • Weekly Live Group Coaching
  • AimFirst RevOps System
  • Campaign Templates Library
  • AI Follow-Up System
  • Modernisation Trainings
  • Inner Circle Collective

€420,-

per
month
Buy now
Mentor Erwin de Werd


"I’m Erwin, and I know what it’s like to have a great product or service, but no system to scale it. That’s exactly why we built the Inner Circle."

Mentoring Program

For leaders tired of scattered tactics and short-term wins, this mentoring helps you build a marketing operation that delivers clarity, consistency, and revenue.

You Get:

  • Private 1:1 sessions (Weekly or bi-weekly)
  • Strategic Roadmapping, Custom GTM, automation and campaign strategy
  • Tech Stack Leverage, Optimise what you already have (Hubspot, Pipedrive, etc.)
  • Result Tracking Reviews. You’ll stay on plan and on pace
  • Slack/email support between sessions

“Not another agency. You’ll be mentored by someone who built the system and can help you modernise with your own stack.”

Apply for Marketing Modernisation Mentoring 

→  More info about this program

We modernised marketing for:

Companies in 22 different countries
We generated over 835,207 qualified B2B leads resulting in over 208 million in sales.

Client Client Client Client
Client Client Client Client Client

Join the Marketing Modernisation Inner Circle

Get Started Here

The solution suits us very well as this allows us to engage with partners and make them more successful with regards to the different structures of different partners’ businesses.

Siemens Digital Industries