Growth hacking is a data-driven approach to achieving exponential business growth. It combines creative marketing with data analytics and programming automation. It's being called "Marketing 2.0".
Here’s growth hacking process in steps:
- Generating ideas (everything that can help to increase growth),
- Organizing (estimating potential impact and resources required),
- Testing (working in quick iterations, testing everything they can),
- Analyzing (comparing results to hypothesis and asking “why”),