Create Your Million Dollar Message in 5 Easy Steps
10 Feb 2021 |
You may not see this now, but with the right Million Dollar Message you can literally 10X your business to your Ideal Client.
Once you have defined your Ideal Client Avatar and you are clear about what their pains, frustrations, dreams and goals are, it’s time to expand on that knowledge by crafting your million dollar message to them.
Your message is a key tool to reach your target audience. You will use some form of it in everything you do related to marketing your business whether it’s building your website, designing new products, presenting webinars, networking, or building online courses.
When you get it right, your million dollar message will help you stand out in a crowded marketplace and grow your business.
So what is a million dollar marketing message? Your million dollar marketing message comes down to a simple sentence that informs your client about what you do that is unlike your competitors and the main benefits you offer.
Think Domino’s Pizza—”Fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”
Or Fedex, “When your package absolutely, positively has to get there overnight”
Or how about, BMW’s “The ultimate driving machine.”
And one of my favorites, NyQuil, “The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep with a cold medicine.”
Wow, is that clear? NyQuil’s message may not be fancy, but it is very clear and being very clear and deliverable is what makes for an outstanding marketing message to ideal customers.
If you are a coach, consultant or content creator, this crucial sentence is your Transformational Statement. Some marketers refer to their central marketing message as a USP—Unique Selling Proposition. What you call it doesn’t matter. What does matter is that it is clear and almost irresistible to your Ideal Avatar.
Speak to Their Pain, Pleasure and Make It Personal
An irresistible Marketing Message is focused on stating the outcome or result that your Ideal Avatar wants while assuring them that you will also help them avoid the thing they fear or hate. That is why it is so important to have a complete understanding of who your Ideal Client is and what they want and don’t want.
Here is an example of one of our million dollar messages tageting B2B companies:
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Do you see how focused and clear the message is? Do you know who the target customer is and what they can expect from working with us? Now it’s your turn. Think about the pains, fears and dreams your Ideal Client has. The goal of your message is to move your ideal client from pain to pleasure. Use the template below to craft your core Million Dollar Message.
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Don’t complicate this important step. Writing a million dollar marketing message is not difficult. While it can be stated in many different ways, it boils down to these five easy steps:
- Clearly identify your target market. (Who do you serve?)
- What is the goal they want to achieve?
- Ask, “What is the one big problem my client has and how do I solve it in a way that is different from my competitors?”
- Present your solution to their most urgent problem and identify the benefits they get.
- State the result they can expect. (What they really want to have without experiencing what they want to avoid)
My challenge for you from this post is to spend a little uninterrupted time and think about why someone would choose you over a competitor. Then write down your thoughts into a simple sentence. Take time to really think through who your ideal client is and what you can do to serve them better and craft that into your million dollar message to them.
It doesn’t have to be brilliant or clever. It just has to be something you can deliver consistently. When you can do that, you will have a memorable brand.
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